Mediapro

Um, so the first big step was, like, um, the domestic tender, uh, that was launched, uh, prior of the, uh, '24, '25 season, uh, with, like, big decisions to be made, um, because as you can imagine, um, the stakes were very high.

Uh, we were ending the partnership that we had with Prime Video and BeIN SPORTS, and after everything that went with MediaPro and Canal+ and so on, uh, it was, like, one of the key moment, uh, for LFP Media.

Um, the tender wasn't, uh, successful, so we entered like a phases where we were just, like, negotiating with different, um, potential buyers.

And, uh, back at the time, we were already anticipating this scenario about, uh, going D2C.

We were ending the partnership that we had with Prime Video and Be In Sports.

And after everything that went with MediaPro and Canal+, and so on, it was like one of the key moments for LFP Media.

the tender wasn't successful so we entered like a phases where we were just like negotiating with different potential buyers and back at the time we were already anticipating this scenario about going D2C so what we made is We partner with some infrastructure partner like Media One Studios that were like building a network operating center from scratch.

And we were like, it's worth investing a bit in a backup solution because if We ended up not having a broadcast deal at the end.