MediaMath

So M&A, th-this hit last week, um, and two deals that I think were not expected.

So first, uh, Infillion, um, who previously acquired Catalina, who previously acquired MediaMath, bunch of other businesses, acquired Foursquare.

Yep.

A name that we have not really heard too much about in many, many years, perhaps thus the acquisition.

And then after Gimbal became Infillion, they went for broke literally.

They bought MediaMath out of bankruptcy for just 22 million little dollars.

And then, like I said, they bought Catalina.

That was in February.

So if you look at what's getting funded right now and where the venture money is flowing, it's going to, I mean, more than three things, but three main things, like automated workflows, agentic media buying, like with guardrails where the agents execute, but the humans are in charge, and then all that GEO snake oil.

So these are companies, they didn't exist five years ago and they're already replacing some of the functions that used to require entire teams.

And I mean, that's a very different kind of acquisition target than Foursquare or MediaMath, which were valuable because of the data or the infrastructure that they'd amassed over this long time horizon.

Um, but yeah, I'd give it like two or three years.