Skip to main content
Mayra Souza

Mayra Souza

Director, Global Trade at International Flavors & Fragrances (IFF); global trade leader and D&I champion with 20+ years' experience in international trade policy and compliance.

Jun 16, 2026

3:20
But maybe, Mayra, from your experience, did companies treat these two systems differently or did you manage them as one integrated process? How do companies deal with it? Because I think it can be confusing having these two different systems with the same, actually, verb.
3:36
Thank you once again, Katrin, for having me.
3:38
But just to step a little bit back on the negotiation process of the trade agreement itself, because we need other trading partners.
3:47
So the trade agreements, they follow a very standard negotiation process.
3:51
And understanding that process actually helps to explain how rules of origin end up written the way they are.
3:58
So first of all, you have a government that it has like a trading partner and those will be based on economics, geopolitics or strategic alignment, right? So that would be like the first step in choosing a trade partner.
4:12
Then there would be some stakeholders consultations and that's the very crucial moment, especially for the private sector, when we can voice our interests.

25 MINS LATER

28:55
But how can a company actually... yeah work with all these agreements and definitely new ones coming in how do how do you deal with this and exporting to potential even new markets that are now opening up because of these agreements

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.