Yeah, and just like selling like their online persona and kind of like, are they a little bit scammy?

I guess some people just... literally scamming, but it's not like selling stuff online.

I've come to realize isn't like as much of a, how much, you know, but more like just how well you market it.

Like someone who's got a massive following and isn't this like, like if you were, I got this from Adam Sullivan, who's like killing in Australia.

Like I'm just watching his videos.

He's like, if you're a fitness coach or like running a business first and like fitness trainer second.

So whoever runs the business better, like will make the most money.

Sort of what's the mindset been? Have you mixed it up with seeing friends or that sort of stuff? Or has it just been tunnel vision?