Max Hoffman

Sometimes this mix of needing the volume and having great technology produces interesting things.

I don't know if you're familiar with a gentleman called Hoffman.

He was an importer of cars into the US.

Mm.

Speedster.

Max Hoffman, exactly.

And he would say, "Listen, I know that I can sell three hundred Mercedes SL Roadsters.

Build them, I take them off you." He was influential also, of course, with the BMWs and the Alfa Romeos and many other cars.