Maurice Lévy

And another book you must read is a book, two books actually, Religion for Atheists by Alain de Botton.

So there are two contemporary philosophers who are the world's finest philosophers, Maurice Levy and Alain de Botton, both French.

Alain de Botton in Religion for Atheists has talked about marriage and talked about religion.

And he says religion was created to conform, convert and control.

Yeah.

I did, and I, I thought there might be a business person, uh, s- Maurice Levy? Is he in New- in London?

I-

But he's a business person.

I, I don't know I don't know anyone who's 77, still in this business.

They'd be crazy.

I had to be there for one year.

And the only ones that I did shorter was one or two times when I was asked by Maurice Levy to do a role I did not want to do.

Because he didn't trust anybody else.

And he says, till we find someone competent, I'm going to have you do it, even though you're incompetent.

But I'll tell you what I believe drove its success or is driving its success.

There's one part which is very important, which was coming up with a strategy and then buying companies to ensure that we could deliver on the strategy.

And that part was primarily done by Maurice Levy with the current leadership and me helping, right? That period.

And that period, In a broad way, it was basically between 2006 and 2018, over 12 years.

I wanna actually now add another layer to Olivia's question.

As a contrast, in the olden days, publicists would say from up on high, Maurice Levy would say, "Oh, you Leo Burnett Chicago, you don't know what you're doing.

You're only a billion-dollar business.

We here in Paris are a ten billion dollar business.