Matthew Slotover

And what I mean by that is that there has been discord.

I mean, I remember Amanda and Matthew talking about the fair being over in the early 2000s and as a model.

And, you know, here we are 20 years later and it's still going strong.

So I don't need it in that sense.

And in theory, someone could just borrow in under the floor and come up and take whatever they wanted.

I just wanted to talk a little bit about the history of the fair before Georgina and I get into... what's happening today.

Freeze as an art fair grew out of a magazine called Freeze, which was a magazine started by Matthew Slotover and Amanda Sharp in 1991 that was really also born out of the whole YBA scene in the early 90s.

The 90s in London was a time of huge energy and huge dynamism.

Frieze VIP members are also invited to the Gallery of Everything's annual party, which happens across three spaces on Chiltern Street in Marylebone.

So what is Frieze and where did it start? So Frieze began as a magazine in 1991, founded by a lady called Amanda Sharp, a man called Matthew Slotover and an artist, Tom Gidley.

So the pilot issue ran the first ever published interview, actually, with Damien Hirst.

Then the owners launched the fair in Regent's Park in 2003, and that first edition drew about 27,000 visitors.