
Matt Tortora
Matt Tortora is a 2x founder and CEO, and founder of Drive Equity Advisors, a Charlotte, NC-based M&A and exit-preparation advisory firm for founders.
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Sep 30, 2026
Build a Business Buyers Want | Matt Tortora | EP27
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Matt TortoraGUEST
But if we were to say, okay, we'll hand some advice to a founder now in our conversation, I would say look at A, your customer concentration, going back to what I said before.

Matt TortoraGUEST
Make sure that no one customer accounts for ideally like the 20% of your overall revenue or that your top three or four customers don't account for at least half of your revenue.

Matt TortoraGUEST
Look at your forecast for the next several years and look at your previous growth and ask yourself an honest question.

Matt TortoraGUEST
Am I on the right growth trajectory? Are we growing consistently enough to be an attractive asset to buyers? And there's a startling statistic.

Matt TortoraGUEST
50% of businesses growing in the lower middle market are growing less than 10% a year.
