Usually when we're at events like this or dry cleaners are at events, they're thinking on their business and about their business and they walk away with some priorities that Do you have some top priorities right now for your cleaning business?

Yeah, a couple of things.

I think one would be these events.

It's been great to be part of this group.

Sometimes that entrepreneurship can be kind of isolating and lonely.

And in your own market, you feel like everyone's a competitor.

And so you come here and like, oh, wait, there's a lot of people in the same boat as you.

Matt, Matt, what are you seeing in the industry over the next couple of years?

How hard is it to reverse and mitigate these trends?

The issue that we're coming up against is that we have pretty severe climate change, especially in the American West where we have exacerbated droughts.

There is often no choice but to over-extract these aquifers, uh, because you've got to hydrate people and crops some way.

So, we are getting better about managing that water.

We are getting better modeling about how much water we're going to need to use going forward.

Urban populations are booming.

Uh, you need to provide water to those people, uh, that is often really only gonna come from groundwater.

Are there countries that are having success, uh, reversing these trends?