How have you typically spoken to members about positioning organic items and the top track they should use in reference to price points and that natural price point differential difference that is going to be expected and really can't be avoided?

Yeah.

You know, when I speak to members about, you know, the pricing strategies and all that, definitely having, you know, certain items like bananas is a great example where it's the, by far the largest volume seller of organic produce and the, you know, I don't know the exact differential between conventional, but regardless, the organic banana is still a affordable piece of fruit.

for people, even if they're charging, you know, 149 a pound or whatever, you know, you can still get a banana for 60 cents or whatever it turns out to be.

And so having a pricing strategy in place where you're able to have a competitive price on some of those commodity items like bananas, and then, you know, kind of make up that money, that margin on the more specialty, you know, say like dragon fruit, for example, where folks are like this kind of this novelty thing.

I'm willing to spend a little more money on it, but I can still get my banana, my potato, my onion at a reasonable price.

So mixing margins, you know, building displays to emphasize the, you know, variable margin approach and just, you know, really being, and also, you know, for produce prices change fast.

Do you have any action steps for members, if you just summarize out, to kind of help navigate these different factors successfully? I