Maybe walk through just kind of the psychology of not having maybe a traditional valuation multiple and Is it just worth what someone will pay? I mean, how do you get buyers comfortable with that kind of calculation?

Yeah, I mean, it's kind of a wild process, to be honest with you.

And they always take a little longer than you think.

A lot of it, you know, the valuation, you know, so you have a couple groups out there like Sportico and I think CNBC now.

is doing valuations of teams.

And so you kind of can get an idea of what the value of the team is from those.

And it's pretty close.

What is that like for a PE firm investing in a sports franchise?