Yeah.

And so you, when you...

So the best way to get, like, really leads on LinkedIn is, I did a s- research thing the other day.

I, I was looking at a whole bunch of clients' posts that got leads.

If you use I, just say I in the hook.

So you always have to use I. Yeah.

Because it's from your perspective.

Mm

What do you feel like what's the opportunity for those people on LinkedIn? Yeah.

Yeah, so you just go back to the old quote of like your network is your net worth.

And so nowadays, like when people apply for jobs, AI screens them out and that's a problem.

And so they don't know your intrinsic qualities.

They just know the extrinsic shit that's on the piece of paper.

So it's a big problem.

And so...

Mm-hmm.

What do we do next?

So next up is we need to talk about the first thing to label is identities, and I'll run you through the three different types of identities that you need to label.

The first one is you need to choose the subculture that you are selling to, the subculture, and there's very specific rules here to abide by.

Now, a subculture could be a CrossFitter.

A creative is a subculture.

I got a good friend, Laura Higgins, who she s- she works with creatives similar to yourself, so creatives is a subculture as well.

There's different subcultures of different areas, like people do run clubs.

Whether it's a mid to long-form video, some cutdowns for social, that's what they do.

Yeah.

So the positioning matters so much.

And I think most people just get the positioning wrong in the first place, where, you know, if you, if people have built their business off ref- a lot of referrals, then what happens is that they usually are not that good at marketing.

Because their marketing is they've had to talk to someone and they get to know them, and they're like, "I really like you." And so that's a different form of marketing.

But content marketing is, like, it's a t- different thing.

You're trying to capture the attention of people to get to the point where they can talk to you to see that they like you-

Yeah

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