What did you figure out in this process?

Yeah.

So, I mean, I started my personal brand around five years ago.

The process to getting to that point was kind of actually quite messy.

About eight years ago, was using substances, drinking too much.

I had become kind of a little bit lost, and I had gotten out of a relationship and had this opportunity to kind of, like, look myself in the mirror and go like, "Okay, something's gotta change." I had tried to kind of quit 40-plus times and knew I needed to get some help, and so I started looking at my phone, starting to think about who do I know? Who can I reach out to? And probably listening to many podcasts at this point in time, I was like, "Okay, Huberman could help me." And so I picked up Instagram, sent a voice note to Huberman two minutes long, and sure enough, the next morning, randomly, didn't expect this, I have no relationship with him, he got back, sent a voice note, and acknowledged the situation I was in, told me some of the health issues that were likely to come up if it continued, and then made a referral to a guy named Dr.

Kyle Gillette and was like, "Hey, you should go get blood work done with him.

I want to focus on my core business." How do you address that?

Would you say that you have delayed gratification? like

probably yes and no i think that like my default if i'm not careful is that i'm craving that instant gratification you know i want to launch that thing and then check my bank account or i want to um you know push that video out and then double click on youtube studio you know or whatever it may be and i think that's like the human condition like by default right I also just know, and this is just from like age and experience that that voice in my head or that practice, that habit, like it just ends up kind of eating you alive a little bit because you're just so outcome focused.

And so you're just, you know, the work I just did is not worthy if I didn't make this amount yet, or I'm not proud of that video I just made because it didn't get, 100,000 views and it's constantly measuring then the process by whether or not it hits or an outcome right and that addiction to outcome is probably how I lived my whole 20s oh you know I'm not happy until I sell this business for 50 million dollars I'm not happy until I hit eight figures in this thing and while I think it can like stoke a certain kind of fire I think that fire though is like little bit unhealthy if it's not like moderated so yeah for me now it's like really just knowing that I always just want to orient myself and just like the process right so like am I proud of what I created did I bring the right energy to what I was doing and And inevitably, I find when I've focused more on just the process on the little things, you actually get way bigger outcomes.

So as an example, I just ran like a workshop yesterday as like a random example.

And I've been running these monthly workshops now for five years.

I probably run like 60 or so of these things.

and you know more recently i kind of just remind myself like hey let's not go through the motions here like let's look at every email we send around this let's look at every slide we go through let's look at how we bring the energy and the time of day it's at like just focus on the thing itself the thing yeah and just and just fall in love with just like just the details of it and like really look look at that and sure enough it's like the most insane one we've had sorry oh yeah no worries

and yeah,

What do you say for people that are always aiming for millions of views, but really it's maybe less views but stronger relationship that matters?

In terms of folks that kind of obsessed with the view side of things, I think it's just kind of a recalibration, trying to really orient yourself around, well, what are you really trying to do here, right? You're probably trying to build a brand that you're really proud of.

You're probably trying to make something that people genuinely want and making it for the kind of people that you're really trying to serve, not just the general public.

And when it comes to a business side of things, I think one of the most important metrics is profit per piece of content.

You're putting all this content out there.

Uh, most of the founders I work with have a team, right? They have, you know, an overhead, right? You've got, you know, let's say you're putting $100,000 into your team every month, let's just say.

The content's all good, and yeah, we wanna make great stuff, and sure, you know, views are one metric, but views aren't paying the bills, right? Views aren't getting you to your OKR goals that quarter.

Mm.

So why is it important? Why do people, i-if they're going to take up a leadership position, why do they even need to know about management theory, theories? I mean, who cares?

Let's-- Now, number one, that's a great question.

And, and I'm gonna, I'm gonna put it out this way.

I had a coach many, many years ago.

He always started off with going, "Hey, if you're going to build an outhouse, you better start with a good foundation to make sure that thing is rock steady." So in the idea of management, you have to have a theory.

You have to have the baseline understanding on how people work and how to motivate, how to move groups, and how to get the-- how to enable people to do the best job that they po-possibly can.

So the, the management theory portion, I think, is kind of that foundation lying to, lying to give you the best idea of just what is the baseline? What are the words? What are the terminology? What is all going into-What we're gonna be talking about for most of this chapter.

So I'm with you on that, on, on, on that, that, that philosophy of the fact that, yeah, we, we look at this stuff because it's timeless, right? We need to understand stuff that's worked, you know, over, over the, over the decades and the centuries.