Yeah.

And then, you know, outside of it, it was seeing how at the same time, mid to late, early 2000s, um, seeing the, the, you know, the birth and adoption of open source at the same time and, and, and seeing this flock downstream of, of organizations being able to build more of these tools and, and features, uh, on their own terms, contribute as coders to a bigger ecosystem, uh, and I just loved it.

I loved how that was creating this flourishing- Um, kind of ecosystem or temperament around how people can work together, democratize it, and build something on their own, and then use that, that to, yeah, effectively monetize their own businesses, but, uh, have a say in how they were crafting the tools.

Right

... called Contentful.

Um, and this was kind of a big shock because I think for years the worst-kept secret was that, uh, Salesforce was shopping for a CMS.

They eventually built their own a couple years back.

Um, but it's very elemental, it's very simple, and, and sort of designed around just solving problems within the sale- sort of custom Salesforce, uh, deployment.