
Matt Ferguson
Animator
6
APPEARANCES
6
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
Sep 14, 2026
Marketing Themed Entertainment With Storyland Studios' & EverAfter Group's Matt Ferguson
40:57
43:43

Andrew StilwellHOST
If you're creating kind of this new story, how do you preserve that original emotional connection that so many people have without simply just trying to copy and paste what was there in the late 90s, early 2000s, and before, and kind of just modernizing it? How do you kind of bridge that gap?
M
41:17Matt FergusonGUEST
Well, yeah, you have to balance that because there are still like Facebook groups out there of people who are huge enthusiasts for Ghost Town.
M
41:27Matt FergusonGUEST
So our plan has us preserving the core Ghost Town just as people remember it, you know, hopefully better with saloon shows and cowboy stunt shows.
M
41:42Matt FergusonGUEST
right yeah um but we're broadening the story you know it's called ghost town in the sky we're we're kind of elevating toward the in in the sky part that's more about the inspiration that you experience when you're uh elevated to a higher place you're having this mountaintop experience so not only would we have the core kind of old west uh town that people remember but We would have a lot more outdoor recreation amenities like zip lines and canopy tours and alpine coasters that celebrate the mountains.
M
42:15Matt FergusonGUEST
And then making a connection actually with the history of North Carolina from being the site of America's first gold rush to the North Carolina mountains kind of being that first frontier where you had pioneers like Daniel Boone.

Andrew StilwellHOST
Depending on how you Google, and I know there are ongoing conversations, is the answer there are still ongoing conversations about the future of Ghost Town in the Sky?
Why Sales Teams Struggle and What Leaders Can Do
M
4:35Matt FergusonGUEST
And I'm like, I'm not even sure at the time I knew what subjective was, but I knew what emotional meant and I knew I was emotional.
M
4:45Matt FergusonGUEST
So one of the things I did to fix the emotion part is anytime something happens to me, although with my kids and my wife, I'm not as good.
M
4:57Matt FergusonGUEST
But anytime something happens to me, I try and wait 15 to 20 minutes before I react just so I can not not react poorly.
6 MINS LATER
FOR ETERNIA Podcast - Artist Matt Ferguson talks his Official MASTERS OF THE UNIVERSE Movie Poster (2026) and More!
A
19:16AJHOST
So then you moved into art, right? Versus video games that didn't work out for you.
M
19:25Matt FergusonGUEST
Yeah, I started just thinking about doing this sort of stuff because I just have like a sort of desire to do it.
5 MINS LATER
A
24:44AJHOST
i don't know how accurate that is you might explain to me oh no it's oh that is correct yeah
Truly Significant honors Matt Ferguson, Disney Alum and leader of Ever After Group and Storyland Studios
5:02

Rick TocchiniHOST
Throughout your years with Disney, what did you learn about those universal elements that connect audiences, regardless of age, culture, background?
M
5:17Matt FergusonGUEST
You know, if you've been to Walt Disney World, and it sounds like you have, just look around.
M
5:22Matt FergusonGUEST
You can see it's a melting pot, you know? That's because good storytelling is universal.
M
5:35Matt FergusonGUEST
Just think about, remember back to English class, you know, about what makes a good story.
The Lineman Who Wants To Change The Industry | Matt Ferguson | 215
M
17:56Matt FergusonGUEST
exactly yeah i remember like one of our yards it was all gravel all the trucks would come in and like Alltech was a fairly big company, right? They were probably pushing like maybe like seven, eight crews at the time out of that yard.
M
18:18Matt FergusonGUEST
And there's like six of us TTs running around like chickens with their head cut off, trying to pick these bolts and nuts up and throw them in the bins and everything.
25 MINS LATER
Sales Leadership Q&A: Real Answers to Tough Sales Management Questions
M
8:08Mike WeinbergHOST
Uh, Drew Ellis brought him up a couple times when he was on a couple years back.
M
8:11Matt FergusonGUEST
Matter of fact, I think he was doing something like this, right? A-and, and somebody asked him a question like th-this was basically the question, right? "Hey, I was in this position, I was buddies with everybody on the team, and now I'm, [chuckles] now I'm leading.
M
8:27Matt FergusonGUEST
How do you suggest that I do that?" And I'll never forget his answer, which was, "You're leading the team, which means you have a different respo-- a different set of responsibilities than you used to have, and you need to make that clear to the people that are on your team." And I like how you put in the RPA meeting in there to, you know, [chuckles] show how to do this because it, it is not easy, but you used a word that I love, which is what are the facts? And I think the other thing that I would add here, and I'm gonna throw myself under the bus here because when I was first promoted years ago, I did this completely wrong, which I think a lot of people do because they don't get any training when they get put into the role, is I just went in and was like, "Okay, I'm the top performer.
M
9:18Matt FergusonGUEST
I'm just gonna teach everybody to do it how I am, and I'll fix everything." And that was about the last thing that happened.
M
9:24Matt FergusonGUEST
[chuckles] So I think facts and, you know, what you're holding them accountable to is, is a big thing here.
15 MINS LATER
M
24:49Matt FergusonGUEST
I had a client last year that was in long sales cycle in medical, okay? And when I say long, this was anywhere from a year to two for a deal, which is a, a long time.