Matt Diamante

So if you're watching this, that's a good sign or listening to this.

But today we're with Matt Diamante and he is the owner of Hey Tony Agency.

How are you, sir?

I'm fantastic.

I don't know.

Oh,

if you just search Matt Diamante on any of these platforms, you'll find

me.

Yeah, for sure.

You put me in touch with Matt the other week, Matt Diamante.

He's got a good example with regards to one of his tools.

He's got a website called linkgap.io. And all it is, there's hardly any content on there, and it just shows you, you put your website in and a competitor's website in, and side by side it shows you what links you don't have, right? Very simple tool, yet...

They augmented the search to meet the intent because they had the trust there.

of what came about it so this is a classic case of building a brand trying to get socials trying to get links trying to do internal links doing the cornerstone in that you guys talk about once you've got a page ranking internal linking and stuff like that as you start building it up your whole site just starts to win a positive ranking state you get that augmentation and that's where you're off to the races

yeah david david quaden and i were talking about that yesterday on the pod and that's like why we love seo because it compounds like that And Matt Diamante's LinkGap tool, he came on the show and we did an episode on that when he made it.

And he also used it, I think, as this crazy lead magnet.