Master of Management

And none of it sounds appealing.

So I went to I found a program at U of T called like a Masters of Management program.

And something I forgot.

Like, was it through the business school? Yeah.

And having worked in the strategic comms for almost 15 years now, trust is something that I think about both professionally and academically.

I also teach strategic influence in the Master in Management program at SMU.

And one of the central questions we discuss is what makes a message consequential? It is not simply how widely the message travels, it is whether the audience considers the source credible and the message legitimate.

So today, the trust comes from the process.

Kevin, you know, more people get their news through social media, messaging platforms and creators.

What does that shift mean for how journalism reaches audiences without losing depth or context?

This is actually something, interestingly, that I discussed quite a bit when teaching strategic influence in the Master in Management programme at SMU.

The positive development is that the mainstream media are already present on social media, video and messaging platforms.