Master Lock Company

Yeah.

Master Lock, Super Bowl, one ad a year.

Yeah.

The bullet that went through-

Right

...

the Master Lock.

Yeah.

But my entire background kind of skirts, skirts around different B2B type, type selling environments.

I was at leading digital commerce at the Master Lock Company, so m- a little bit more retail-focused, but also some B2B.

Oh, yeah.

Thinking about things like lockout, tagout-

Looney can't be a backup big.

Masterlock challenges.

Yes, we will get to the Masterlock in just a moment.

Um, yeah, so I'm already there.

I'm already there.

...

Master Lock's.

[laughs]

[laughs] Not anymore.

At the end of the quarter, Comcast announced a spinoff of NBC Universal, an important step that we believe should help highlight the value embedded within the company.

Comcast ended the quarter at 24.55. Fortune Brands Innovations is a building products company whose brands include Moen, ThermaTru, and Master Lock.

Over the past several years, both a challenging housing market and poor execution by prior management led to share losses and profit erosion.

Despite these challenges, we believe the company's brand remains strong and its competitive position is intact.

If you're walking around-

That's it, yeah.

... with an obvious Greg Norman polo shirt-

[laughs]

Nothing there for decades.

Further down the corridor was the Master Lock site, but same kind of area.

I think Master Lock was closer to Center Street.

But 30th, 35th Street, that here, there's a huge rail corridor through there.

Could be, in my opinion, ideal locations for data centers that, by comparison of noise, pollution, of heavy industry back in the day, think of what we used to applaud and we wanted to have here.

Yeah, just Amazon one your, for yourself.

They're like Master Lock or whatever brand you prefer.

Okay.

They're like 40 bucks.