Massive Entertainment

Yeah.

I mean, Massive Entertainment are basically the ones who are leading that, the people who make the division.

So I guess that would probably make the most sense.

But

[laughs]

What I've been able to deduce from what happens the other week was primarily a PR move, but what they did essentially was they renamed Creative House 2 to Massive Entertainment, which is confusing because the physical studio that made The Division 1 and 2 and who leads The Division 2 now and who's making Division 3 is also called Massive Entertainment.

Sure.

But that is essentially the rebranding of Creative House 2.

... because of how tarnished that has become these days.

Sure.

Um, and so I also think that it then comes with somewhat of added pressure because let's say they release a new Ghost Recon game, which is still primarily being made and led by people who are not the physical Massive Entertainment studio that we know.

If that flops, but then it's like, "Oh yeah, this is a Massive Entertainment game," do people who aren't aware with the situation then point to Massive, who's making Division 3, and say, "Well, you guys mucked up Ghost Recon.

Can you imagine if they did it backwards? The game-

Massive entertainment is becoming the global label for Tom Clancy's The Division, Ghost Recon, Splinter Cell, along with a new original IP-

Yeah, what, what is this story?

... including March of Giants.

It's, it's their Creative House 2, whatever that means.

Yeah.

Following Christophe Hartmann's appointment earlier this year as General Manager of Creative House 2, its teams will now operate under the shared Massive Entertainment identity with a-

Yeah

Uh, speaking of corporate idiots, our friends at Ubisoft, they're restructuring again.

They're not firing anyone this time, but they're like, "Okay, so we got..." Well, the studio that had already been hit with layoffs was Massive Entertainment.

They did work on The Division and Star Wars Outlaws, and a little bit on the Avatar game, and they lost a bunch of people because those games, of varying degrees, didn't sell well.

So now they're like, "Okay, we're gonna consolidate more studios." 'Cause you remember last...

A couple, a couple months ago, we had that thing that was like Studio One, Studio Two, Studio Three horseshit, right? Where they're like, "These studios are gonna handle these franchises." Well, now they're consolidating even more.

So Massive Entertainment is gonna handle all that stuff I just said, plus Splinter Cell and Ghost Recon.

They're basically doing everything except Siege, which I find interesting.

A different studio is doing Rainbow Six Siege, but Massive is getting the other Tom Clancy IPs that they own.

Um, but as I said, lots of news.

Big story number one, uh, we will start with Ubisoft, uh, specifically Massive Entertainment because they're going all in on the Tom Clancy franchise.

Uh, Massive Entertainment, actually the folks who did "Star Wars: Outlaws," that was their last game that Richie's just talked about there.

Um, they put out a blog post this week, kind of separate to Ubisoft in a weird way.

Um, formerly known as Ubisoft's, uh, big creative house number two.

Uh, Massive Entertainment, they say, is becoming the global label for all things Tom Clancy's, "The Division," "Ghost Recon," "Splinter Cell," and then randomly a new IP called "March of the Giants," which we'll get into a little bit as well.

They say following Chris Hartman's appointment earlier this year as general manager, uh, its teams are now gonna operate under the shared Massive Entertainment identi- identity with that portfolio that I just mentioned there.

They say the brand builds on nearly three decade legacy established in Sweden through its games and technology, earning the trust of players and recognition from its industry peers alike.

okay you know um i like it's not plus i think it's nice sometimes to look at someone's shelf and see the collection that they've built because someone's game collection is a reflection of their personality you can tell a lot about someone by their game collection mine would just say you are not as funky as hell and just can't decide on what you know what type of genre you like

yeah yeah well also I think there's a lot to be said by having a variety of games but but yeah no I agree I agree but yeah the direction of travel I think is unavoidable now I just hope Nintendo at least provide some mechanism but I think even on the Nintendo it's increasingly because it's so costly to produce cartridges and the games are getting so big it's becoming more and more common for them just to put a code on there more on Microsoft News and Halo franchise director Frank O'Connor has publicly commented on the Activision taking over responsibilities for the series and outlined strategic recommendations for the publisher's new development team urging executives to recruit developers from the recently laid off Bungie and Halo studios this follows significant internal realizations which we've already talked about this so um yeah because it's hardly any of the original bungie or um halo studios 343 there's there's like a handful of people left um yeah it kind of makes sense because obviously it looks like bungie are on the on the rocks as well so yeah um i would if i was being facetious i'd say it's because bungee been making the same game for 20 years and they needed to make something different but uh french publisher ubisoft has also implemented major restructuring expanding the remit of swedish subsidiary massive entertainment uh the developer behind star wars outlaws and division has been granted operational oversight of splinter cell yes it still exists and ghost recon and uh ubisoft disclosed that massive entertainment has initiated early production on an unannounced original intellectual property called march of the giants this this all smacks of ubisoft selling off

their stuff as well we are in a such a weird position in a minute if you think about it where most of the big publishers are just Not even losing ground.

They just seem to be in different states of chaos.

Moving into our next story, another quick one.

Massive Entertainment is becoming the global label for Tom Clancy's The Division, Ghost Recon, Splinter Cell, alongside new original IP, including March of Giants.

Shout out to March of Giants.

Starting today, development teams responsible for these franchises in Sweden, Montreal, Paris, and Toronto will operate under the Massive Entertainment brand.

bringing together their creative and technology expertise to shape its future, while remaining part of Ubisoft, which publishes and distributes all games developed under the Massive Entertainment brand.

This is effectively that...

I think...

I mean, really, this is just business talk.