Maruchan, Incorporated

And what's going on now?

Yeah, so then Maruchan, the one that does the noodles, the noodles company, saw this.

They work with Goodby Silverstein and Partners.

yeah us us you know jeff that's rich here and they tapped in cole and they came out with a new merch line here so let's talk about talk about this all with cole let's bring in cole posca

This t-shirt that says you up, and late night nudes on the back.

This bedazzled hot mess baby tee.

The Maruchan noodle boxers that come in all three flavors.

The saucy nude shoelaces, because noodles are everywhere.

I've never had ramen noodles that's not...

What is it? Maruchan or whatever?

I feel like I used to go get a flight of those in college.

Yeah,

Ken's salad dressing, two for $6.

Maruchan ramen, 12-pack, $3.69. Let's see.

Tops pickles, 24-ounce jar, $2.79.

Tops granulated sugar, four-pound bag, $3.29. Pillsbury cake mix, 10 for $10.

Yeah.

One of m- uh, I love making a regular Maruchan 25 cent ramen.

So good, dude.

It's so good.

Could you give, give a little background how you got into this role and how you got into marketing?

Maruchan actually was my client when I was on the ad agency side, so, uh, that's how I was introduced to the brand and my background before going brand side was I worked at a variety of different ad agencies, one that got acquired by a sales brokerage company.

So I had a lot of different roles across advertising, business development, retail sales, all of which I think helped prepare for going CPG side and having an understanding of not only how to market and advertise the product, but also how to pull that through to retail.

You have like one of the most fun, distinct brands out there in the market.

That's a great question.

So social, uh, for the category as a whole, is such a great, I'd say, focus group, right? You see all of these people experimenting, remixing the ramen, making it their own, but it's likely the volume of content that you see, as well as the longevity that then could lead to a trend actually becoming a product.

So for example, we saw that through social listening as well as search insights, that this term Maruchan Loca was the top term for us over a twelve-month period, and the volume of social chatter just kept growing and growing and growing.

And what Maruchan Loca is, it's essentially an al dente ramen, but the key other product that you put is Flamin' Hot Cheetos on top, either crunched up or put on top.

[laughs]

Yeah, like Maruchan, and it was like the fucking-

Yeah, yeah, yeah, yeah.

Oh, what, uh-

... and the Crocs

... what, what's it called?

Maruchan.

Oh, fuck.

...

the Mari- uh, Maruchan, Maruchan.

Maruchan.

Maruchan.

That brand, 'cause the other brand is actually called Top Ramen.

But that's...