How do I know really which one's best for me? How do I articulate my way through that decision?

100%.

And that leads us to the third R perfectly, which is repurposing.

So reps, rhythm, repurposing.

And when we first started, we just had that one video that went out on a Sunday.

Part of the reason was because we wanted to make sure that the messages resonated, we were able to see what worked and what didn't.

Then we were able to have constant feedback about what works.

Right.