British private equity fund,

was because I was amazed of the nutrient density and all the things that happen in this country.

because it's really one of the most mega diverse countries in the world.

So it's a tiny country.

In two hours, I can be in a snow-capped mountain.

In four hours, I can be in the jungle.

In four hours, I can be at the beach, you know, any time of the year.

Can you talk about how you make those decisions as to whether to roll out a new product and what that testing looks like so you can actually... understand that there is demand