Marketing mix

I mean, you name it, we were t- we're all of these things.

And it was truly, like, what you'd call, like, 4P marketing.

What distribution do we want? What's the promotion thing? How are we gonna price it? What, um, what store should we be in? Who's our target market? Like, how do we get to them? What's the messaging? It was the most classic training in the world.

And when I was, um...