Mark Suster

You gotta be careful as a CEO.

Mark Suster, a while back, wrote an article about what he called conference hoes.

And these were CEOs that spent their entire time right? Posing at events, taking speaking gigs, as opposed to operating their businesses, right? So you gotta be careful about falling into that trap of going to events versus operating your business day-to-day.

Having said that, the other question you asked, Daniel, that is critical is you said, how do we do this with all these different channels, these go-to-market tactics, these experiments? How would I, as a founder, choose what to do and what not to do? You wanna do two things.