Mark Schaefer

You've got to get known.

Mark Schaefer, a great marketing genius, wrote a book called Known a few years ago.

And that's the key to all of this.

Because if you don't have content, You don't exist.

The end of the second period, the Bruins lead the Rangers 3-1 in the Stanley Cup playoffs.

Off and out of play, Mike Corkins, Mark Schaefer throwing in the bullpen for the San Diego Padres.

And Jim McAndrew is tuning up in the bullpen for the New York Mets.

McAndrew will start the second game of the Dodgers series on Wednesday night.

He was checking back and he clicked off the handle of the bat for a strike.

It's one and one.

Ed Acosta and Mark Schaefer throwing in the San Diego bullpen.

Barkins is the fourth pitcher used.

So I was like, I don't know who, because frequently I've seen, I kind of put people on the spot, like, well, who is that person? I'm like, oh, geez, I don't, I don't know who that is.

As I was thinking about it, I'm like, you know, it might be, it might be Mark Schaefer.

So do you know Mark? I don't.

So, so Mark is, has written a ton of really amazing books.

Philosopher Kings is the educational platform of Dr.

Mark Schaefer, along with Ricardo Pena and Skylar Bowman, for young professionals like you to grow in internal and external authority and build the good life.

Today's show was influenced by the Stoic tradition of human goodness, and in particular, Epictetus' advice on how to stay resolute in your virtue and practice at work and in life when you face very difficult circumstances.

He remembers to us that circumstances are not what make a person.

Also throwing in the bullpen for the Bodrys.

Mark Schaefer.

That'll

bring up Nate Colbert who has counted for the only run of the ball game.

And so let's create something that enables salespeople to build trust and relationships at scale.

And I've seen articles from marketing gurus from Mark Schaefer saying, how can we use AI to scale our humanity? It's like, well, actually, we've created it, Mark.

I've actually got a meeting with him coming up.

So that's what you said that you wanted, and we have that now.

Now, the only way that you're going to be visible on LinkedIn, visible in an LLM, or visible on Google is by being active on LinkedIn.

Why? Because LLMs and Google love LinkedIn because it's full of, let's use the term, thought leadership.

It doesn't actually have to be Mark Schaefer or Brian Solis, but it's, you know, you're not Brian Solis or Mark Schaefer, but you're Adam, but you're creating stuff which is interesting, right? And people are finding it.

Yeah, and that's the...

Of course, I'm sure everyone knows Simon Sinek.

The other one is called Known by Mark Schaefer, and I'll put all these in the show notes.

And the last one there is The Gifts of Imperfection by Brene Brown.

My closing thoughts on this is your personal brand is not a polished version of you.

I'm Jeff Palaccio.

And I'm Mark Schaefer.

And this is where work and life collide, preferably with a drink in hand and zero corporate jargon.

Yeah, heavy on the zero corporate jargon.

Searcy Financial is gearing up to celebrate 50 years of service.

Don't miss out on any of the excitement.

To sign up for information on Mark's book, One for All, including where to buy an exclusive website content, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the link in the episode description.

Mark, welcome to our August episode of It's 4 O'Clock Somewhere.