So, so h- how did y- that come about? That, that-

So it actually happened from a, from a chance encounter.

I don't know if...

I, I don't know if you've ever had this in your life where, you know, for some reason you, you were in the same place as someone at the same time.

Maybe it's how you met your wife or a business partner.

But I, I was very lucky to be at an industry event, um, and I ended up on this little, um, speedboat, sat next to this other young guy, and we got chatting, and it turned out that he had also worked at Procter & Gamble, albeit in Geneva, um, managing Gillette, and we just became... instantly became friends.

And, you know, an hour later we were talking about, you know, what we would do, um, to improve how fast-moving consumer goods are sold.

What are they?