Mark Post

Yeah, yeah.

So I want to say 2011, Mark Post, their research group, were able to make a complete cell-based hamburger patty.

And gosh, I can't even remember, it was not cheap to make.

And again, that was, I think, made with animal-based products like the serum that we talked about earlier.

Who first started spruiking for lab-grown meat? When did this whole possibility first arrive on the horizon?

So as you were reading, the whole, the current boom really started with Mark Post, who is a researcher and professor in the Netherlands, who was the first one who first theorized this burger, this burger grown completely in a Petri dish, and he delivered it in 2013.

And there was this big moment of theater where a lot of journalists came out and it was broadcast online and you could watch people taste the burger.

And after that, that sort of, you know, unsurprisingly triggered a huge amount of investment, just a huge boom and money poured in.

Well, I mean the conference is --the talks, the public-facing stuff is kind of nonstop which is good.

so I am going to World Knowledge Forum on Sunday, and I'll be on a panel with Mark Post who did the 2013 burger.

GFI has a new partnership with the World Health Organization in Seoul.

So the head of World Health Organization for Asia Pacific region which based in Seoul will also be on that panel We 'll having conversation everything that you and I just been talking about Which i think very exciting Going to world AgriFood Innovation Conference in Beijing It would my third year there They had half day focus on Alternative Proteins they invited me As last year before deliver closing remarks China Alternate Protein Closing Plenary Very Exciting .China Really Is reason Solar Now Massive Upward Trajectory Reason Electric Vehicle massive upward trajectory China leaning Alternative protein Twenty patent holder cultivated meat eight china Second place tie South Korea Israel United state Quest turn Cultivated Meat commodity product China leading Lot work to With Book Two Things Competing Priorities One Was To Say Plant Based Cultivate Meat Price Taste Parity Scientifically Possible Interviewed About Twenty Five Plant Base Meet Scientists Twenty five Cultivate meet scientist There Have Been quite few Obituaries written media For Both Technologies Every single one summed Technology Not Work Yet Ergo Never work Big Part was Look every Successful technology history Nothing Ready Ten years Ton Naysaying across All Of Them Chapter Eight Head Bulletin Atomic Scientist More Than Decade Chicago Council Global Affairs Rachel Bronson Said Chapter Eight Be required reading Everybody Interested Scientific Progress Walk Through Pessimism Cars Planes Artificial Intelligence Home computers Human mind Struggles Future Different Present Something hasn’t happened yet People Tendency Cant Happen Happened pretty much every technology ever Brought Will Internet First ten Years Last Century more than five hundred car companies went business Founded Went Business Woodrow Wilson President Princeton University Before president said automobiles never plaything idle rich Twenty Year Biggest Industry America Dotcom Boom Most Recent century Turn Circa two thousand Media mocking idea internet commerce Anybody Want Buy Pet Supplies Online Chewy fifteen times bigger Pets dot com laughing stock twenty five years ago chewy larger Exact same business model from eight percent Landlines everybody Amazon Bezos standard look positive experience consumers plant base meats don taste Good enough Cost Too Much cultivate meat getting going three point four billion dollars endeavor cost bringing two drugs market already have twenty billion dollar pharmaceutical giant And this is, you know, $3.4 billion spread across 150 companies all of time for literally everything.