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Mark Malchok

Mark Malchok

Mark Mallchok, CMM — Principal & Sr. Event Strategist at Brella Productions; 30+ years creating high-impact corporate meetings and virtual events for Fortune 100 clients.

Jul 23, 2026

5:38
bigger cost.
5:39
Yeah, yeah.
5:42
Agreed.
5:42
Like it is probably equal to, you know, all of the rest of the costs.
5:47
Right.
5:47
If you look at things like airlift or like the cost of flights to get people, a lot of our clients are larger corporations and they hold the meetings in Europe.
5:55
Right.

12 MINS LATER

18:02
So what would be if companies, you know, somebody's, listening to this, watching this right now, what would you say are the, what steps should they be going through right now to plan for their next meeting?
9:47
Okay.
9:47
So that could be changing to a different speaker.
9:49
That could be changing a graphic on screen.
9:51
That could be playing a video.
9:53
That could be doing a poll.
9:55
That could be a number of different things, but break it up.
9:58
And the reason I like that is because it also gives you as a speaker an opportunity to take a break.
12:06
Mm-hmm

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