Mark Lyons

So, so like I said, we came to this project with our, our own questions, and w- I talked about, we always thought there was sort of a bigger story to tell.

At the same time, the executive producer, Mark Lyons, was, you know, hearing the same sorts of negativity when it comes to our food systems.

And so it was really the, the colliding of, of two worlds that led to this, this project, and when, um, when Mark said, "You know, this could be a, a, a great topic," we had our own, um, sort of skepticism.

And, and I think-

Well, it was sort of a colliding of two paths.

Our executive producer, Mark Lyons, had a very similar experience, and it was just a match made in heaven.

We were really excited where it landed and what the story is that we were able to tell.

Let's get the backstory out of the way first.

It takes a lot of money to travel to 22 countries.

Where did the funding come from?

Yeah, so executive producer Mark Lyons, he is the funding source.

So Mark is the president and CEO of a company called Alltech, which is an agricultural company based in central Kentucky.

So supported by Dr.

Mark Lyons, the president and CEO of Alltech, the documentary takes viewers on a five-year journey across 22 countries, exploring the role that cows play in the future of our food, communities and planet.

Thank you guys so much for chatting with us.

It's lovely to have you here and to have you like in the presence of Ireland for screening your wonderful film.

where it was quite negative in nature and the cow was very much villainized.

And to be completely honest with you, we sort of wondered if we failed in the world of journalism because were we not asking the right questions? What had we missed? And like, how could the two stories, the two sides be so far apart? And so we always thought there was a bigger story to tell when we were doing these short documentaries.

And then parallel to our executive producer, Mark Lyons, had been saying for a long time, I think there's a bigger story to tell.

I think there's a bigger story to tell.