Mark Locke

Absolutely, and we'll dive into those.

And just to give quick summary for those that haven't caught up on the first two episodes, and certainly would recommend going back doing those, first episode we sat down with the CEO of Genius Sports, Mark Locke, and for Mark talked quite a bit about sort of the changing dynamics and the potentially the end of the era relying on broadcast dollars for sports.

For so long, that relationship has provided and funded sports to be able to build those relationships, but the challenge then being from an infrastructure perspective, that rights holders weren't building relationships with fans.

Fans were being monetized, but that monetization was taking place between broadcasters and fans, not necessarily the rights holders themselves, and the need to build an, um, infrastructure in place to develop that direct-to-consumer relationship.

And just to give a quick summary for those that haven't caught up on the first two episodes and certainly would recommend going back doing those.

First episode, we sat down with the CEO of Genius Sports, Mark Locke.

And for Mark, talked quite a bit about sort of the changing dynamics and the potentially the end of the era relying on broadcast dollars for sports for so long that relationship is provided and funded sports to be able to build those relationships but the challenge then being from an infrastructure perspective the rights holders weren't building relationships with fans fans were being monetized but that monetization was taking place between broadcasters and fans not necessarily the rights holders themselves and the need to build an infrastructure in place to develop that direct-to-consumer relationship In the second episode, we had Roman Putsch from UEFA talking more specifically around utilizing data.

So once you build those infrastructures and you're collecting that first party data, how do you then turn data that you're collecting from those fans and actually turn it into something that drives impact and value from a business perspective? So today, Cyprian, it's more kind of combining maybe a little bit of the two of those where there is going to be a little bit of a conversation about infrastructure and building that platform, going direct to consumer, but also some of the learnings you've had from a data perspective.

On today's episode, we're looking at part two of our mini podcast series, The New Economics of Fandom, that we're doing in partnership with Genius Sports.

In episode one, we were joined exclusively by Genius Sports CEO, Mark Locke.

Mark took us through the relationships that have developed over the last couple of decades in the sports ecosystem, where teams and leagues have largely allowed broadcasters to monetize fans, and they've really failed to take advantage of the opportunity to build a direct relationship with fans and looking at what the future of that means for sports organizations as they look to derive more value from their fans.

On this episode, we're joined by Roman Putsch, who's the Chief Marketing and Digital Officer at UEFA.

And just to kind of catch people up, this, like I mentioned, is the second episode of the mini series that we're doing on the new economics of fandom.

In episode one, we had the CEO of Genius Sports, Mark Locke on.

Nick, you got to be able to do that podcast.

I think, Nick, feel free to...