So what do you think people are missing? What point are they missing when they talk about private listings?

Well, Scott is probably more adept to answer this one, but, but I'll, I'll give you my take on what Thad was saying previously, where you mentioned that, you know, we were just handing out leads, right? The problem with the AI and all of that is that it's not there on the level of consciousness, right? And so they recently mapped, um, and it was a bunch of engineering labs across various universities across the world, mapped the thought process of a fruit fly, and they figured out that there are 72 dimensions of consciousness for a fruit fly, right? Which is insane if you just think about that, considering we function in three dimensions, and there's a fourth dimension of time.

So I don't know what that is for humans, but it's infinitely larger, and so how people make decisions and how they choose to market their homes and how they choose to do things, you can't just set out an algorithm and send out dry leads and send a form email to everybody.

You have to know exactly what's happening with those people, and it's just not there to be able to handle that side of the business.

And I'd say with private listings and private exclusive, it's the same thing.

You can't just say it's a blanket thing that, oh, this is right for everybody, right? And so Scott has probably has a better answer for tha-than I do, but, like, that-that's the way I think about it.

It's, it's not a one size fits all policy for everybody.

And Mark, your thoughts?