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Mark Jameson

Mark Jameson

Jul 13, 2026

5:14
So what characteristics in a franchise model do you think helps a candidate or a person that's looking to join the brand think about how they serve their business, how exposed they are to a specific customer or a specific revenue stream or product? What are some examples? And you can use your experience at Fast Signs.
5:38
Yeah, I mean, I think for us and most brands I've worked with, you know, it's really easy to get caught up.
5:45
And I worked in retail and there's an old saying in retail that, you know, pigs get fat and hogs get slaughtered.
5:51
When times are really good, you try to get margin.
5:54
You do everything you can to make the most of it.
5:56
I think in a business, though, where you're worried about what people's spending is, you It really comes down to being diverse, and you talked a little bit about this.
6:05
Am I serving a variety of customers that are diverse that if their business, if I'm in a B2B business, is struggling, I'm going to struggle? And or if they're in a category that thrives during recessions, and we see that with many businesses.

5 MINS LATER

11:25
Can you think of any other questions that might be helpful for them to ask to suss out whether this team is really focused on, like you said, that the profitability of the franchisee?

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