
Mark Jameson
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Jul 13, 2026
REPLAY: How to Spot a Recession-Resistant Franchise
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Michelle RowanHOST
So what characteristics in a franchise model do you think helps a candidate or a person that's looking to join the brand think about how they serve their business, how exposed they are to a specific customer or a specific revenue stream or product? What are some examples? And you can use your experience at Fast Signs.

Mark JamesonGUEST
Yeah, I mean, I think for us and most brands I've worked with, you know, it's really easy to get caught up.

Mark JamesonGUEST
And I worked in retail and there's an old saying in retail that, you know, pigs get fat and hogs get slaughtered.

Mark JamesonGUEST
I think in a business, though, where you're worried about what people's spending is, you It really comes down to being diverse, and you talked a little bit about this.

Mark JamesonGUEST
Am I serving a variety of customers that are diverse that if their business, if I'm in a B2B business, is struggling, I'm going to struggle? And or if they're in a category that thrives during recessions, and we see that with many businesses.
5 MINS LATER

Michelle RowanHOST
Can you think of any other questions that might be helpful for them to ask to suss out whether this team is really focused on, like you said, that the profitability of the franchisee?