
Mark J. O'Neil
Military personnel
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Jun 22, 2026
Hook, Lock and Squeeze: Football's Enshittification ft. Mark O'Neill
37:43
37:57
38:04
38:09
40:48

Mark O'NeilGUEST
Um, so you do the, the new independent regulator that's, um, that's signed to come into operation from or, or take over, that'll start performing its full role from next season.

Mark O'NeilGUEST
Um, so it has some fan engagement requirements part, as part of the licensing process for clubs.

Mark O'NeilGUEST
So it probably doesn't go quite as far as what some want, but it, it kind of makes some progress there.

Mark O'NeilGUEST
So part, um, or what it requires from like the fan, um, the fan aspect of it is that, um, clubs are required to undergo meaningful consultation with fans, um, on, on certain decisions.

Guy BurtonHOST
I mean if you, if you had a blank slate, Mark, if you were doing it, I mean, how, what would, what would you, uh, want to see, um, done to actually sort of, you know, counter this, this process of enshitification? But actually is there even, ev- is it even possible that enshitification will eat itself? I mean, if you pump out more and more product and you've alluded to the fact that it dilutes the, the quality, eventually people walk away, no?