And so I just want to know from your experience, how did that campaign unfold? And, you know, tell us something that, you know, maybe this audience doesn't know about about that ad.

Yeah, look, that is one of my favorite pieces of work that I've had the pleasure to be involved in.

And the genesis of that work actually started in about 2010.

We did a campaign for the Opera House called the Ship Song Project, which featured Nick Cave's song.

And it was in a similar way trying to champion – the democratization of the arts and culture that the Sydney Opera House has brought to Australia.

And we did that, and it was one of the first campaigns that really went kind of viral and created a lot of fame for the Monkees at the time.

And many years later, the same client who had returned to the Sydney Opera House approached us to do a 50th anniversary campaign.

I mean, what are the things that a U.S. creative should learn from your experience and from David's experience?