Which campaigns do you think have used voice most effectively recently, whether that's human or synthetic and why? And if you have examples, specific examples, I'd love to hear them.

Well, there's a campaign that's just gone out very recently, which I'm a big fan of.

It's for a client of ours called Bayer.

It's for Rennie Wind Relief.

So what better than flatulence to get you in the mood for beautiful sound design? But the whole premise of the campaign is very plain and cheap.

It's all about dogs taking the blame for human flatulence for far too long.

and finally coming out in resistance and, and proclaiming their innocence.

beyond just the