Why do you think that one was so big?

It was a combination of all the touring for the last six years.

Uh, you know, more and more people getting to hear about this brand Ministry of Sound, bringing their friends along, coming to the gigs, and then buying the CD.

You know, as simple as that.

It was just building and building and building and building.

And I mean, that continued on, uh, through to 2010, and then the CDs started dying off a little bit.

But, um, I think that period there was the sweet spot, that 2003 to 2007, um, that, that was really...

Everything just went wrong?