Are you just on the marketing side right now? Because I thought you were also involved in the franchising side a little bit as well.

I am.

So, so sh- yeah.

So here, um, when I got here, I kind of developed the marketing team.

So we really didn't have, like, a brand, um, a focus on the brand as much.

It had really been like, okay, we're an emerging brand, right? So we're piecing everything together.

Um, the CEO's, you know- ... managing the logos kind of thing.

Yeah