Mario Mendoza

Is Joey-

It's a me, Mario, [laughs] Mario Mendoza.

[laughs] Joey Ortiz.

Joey Ortiz.

So ROI doesn't tell us who actually sold them, and that leads us to the third metric that I call the Mendoza line.

It answers the question, for every one hundred dollars in gross profit a rep generates, how much of that comes from net new business? Mario Mendoza was a light-hitting shortstop who played for the Pirates and the Mariners, and he became famous for hitting right around two hundred.

Just barely good enough to stay in the big leagues.

And if you hit too much below that, you're probably going to be sent down to the minors or maybe traded for a box of donuts and some pencils.

Um, but, you know, one, one, uh, that was just kind of a real quick story is that, uh, back in, I think it might've been, like, 2006, uh, Denny Hocking, who was with the Twins, hit a home run on a Sunday.

And he comes back to the dugout, and then he goes, "You know, hey, that's for, uh, giving my boy, uh, AJ grief for the past two nights." And I'm like, "What? Who is this guy?" And so the next time he came up, I s- he was batting 200, and I'm like, "What are you, Denny Mendoza?" I s- I said, "Mario Mendoza, that's gonna be your name." So then he comes over to the dugout and he says, "Well, listen, I just need to apologize for that." He says, "I was a little amped up." I said, but he said, "You know, you were riding my boy AJ for the past two nights.

He couldn't even get a ball out of the infield.

So I had to stick up for him." I'm like, "Look, your guy deserved it." And he says, "You know, I'm not gonna dispute you on that, but..." And literally from that point on, he and I just became fast friends.

Um, but, you know, one, one, uh, that was just kind of a real quick story is that, uh, back in, I think it might've been, like, 2006, uh, Denny Hocking, who was with the Twins, hit a home run on a Sunday.

And he comes back to the dugout and then he goes, "You know, hey, that's for, uh, giving my boy, uh, AJ grief for the past two nights." And I'm like, "What? Who is this guy?" And so the next time he came up, I s- he was batting 200, and I'm like, "What are you, Denny Mendoza?" I s- I said, "Mario Mendoza, that's gonna be your name." So then he comes over to the dugout and he says, "Well, listen, I just need to apologize for that." He says, "I was a little amped up." I said, but he said, "You know, you were riding my boy AJ for the past two nights.

He couldn't even get a ball out of the infield, so I had to stick up for him." I'm like, "Look, your guy deserved it." And he says, "You know, I'm not gonna dispute you on that, but..." And literally from that point on, he and I just became fast friends, and so, and ended up standing up in our wedding.

So, I mean, that, that's the kind of relationship that you have with some of the players as, as, uh, as time goes on.

Because I'm going to make another weird reference.

Have you heard of the Mendoza line?

I may have, I don't

know.

The Mendoza line is a concept I only know because there's this video game reviewer who used the term.

It's a concept of this guy who played baseball in the 70s.

His name was Mario Mendoza.

And he was like a good outfielder, but he was really bad at hitting.

What did we ick up? We've been icking up.

The Mendoza thing.

And I take a lot of blame for this.

Okay.

I take a lot of blame for this.

It all started with the Mendoza line.

We were talking about the Mendoza line.

The 18-year-old