Mariani Enterprises Inc.

And this is why we realized that if we don't get into the sales process component of the revenue model, then we're really leaving our clients kind of on their own.

One of the things I find fascinating is that like, you know, there's a really cool podcast with Andrew Gross we did maybe two years ago when he was with MPG or Mariani Premier Group.

And it's such a simple concept, but so many people miss this.

It's like, okay, if our average deal size is 50K, for the sake of easy math, and our close rate is, say, 50%, that means I need 10 quotes to get five deals at 50K.