Margaret Rudkin

Right.

And some of them absorbed her message of domesticity plus business, like Margaret Rudkin, who's founded Pepperidge Farm.

Others did not.

Uh, and I would say Estée Lauder never put her personality out there.

The woman who started it all is rarely mentioned alongside Walt Disney, Milton Hershey, H.B. Reese or Steve Jobs.

Her name was Margaret Rudkin.

Her leadership story began during the Great Depression inside a farmhouse in Fairfield, Connecticut.

Margaret and her husband Henry had purchased an old property called Pepperidge Farm.

And keep learning after success arrives.

Curiosity keeps a company alive.

Margaret Rudkin built an empire without chasing attention.

She focused on the product, the customer, and the promise printed on the package.

Our third example goes back much further, and I love this story because Pepperidge Farm started with a mother trying to solve a problem for her family.

Margaret Rudkin began baking bread at her family's Connecticut farm after her son developed food allergies.

She started experimenting with bread made from high-quality ingredients.

People liked it.

little apple pies.

And fun fact, they're limited edition for America's 250th birthday, and they're named the Maggie Cookie after their founder, Margaret Rudkin, who founded this brand out of her kitchen in 1937.

That's a little

history lesson