Can you highlight some of these, um, you know, entrepreneurial activities and, and then comment again on their operational and reputational implications?

Sure.

Sure.

So I would say that there is now quite a wi- a wide range of entrepreneurial strategies, and what they generally have in common is that museums are trying to generate value from assets they already have.

So these assets are not limited just to their buildings or collections.

They also include specialist knowledge.

They include brands, relationships, their spaces, and also the trust that is attached to the institution.

And so in your opinion, what are the advantages and risks of a diversified funding model, as you've just outlined?