Wow.

And they have a really, you know, kind of corporate, safe, stakeholder-loved organic TikTok channel, and they said they wanted to try something new.

So instead of, you know, showing an A380 flying in slow motion through clouds, we created something that not many airlines are really leaning into, which is just real people talking, and that's how people are consuming TikToks.

So we're now trying to create branded TikTok assets that people scroll by, by, 'cause you're like, "Oh, this is an ad.

I was watching small TV and now someone interrupted me." It feels like you're just watching another TikTok.

And yeah, there's lots of fun little things we're doing of the creator just getting back from their trip, and even a little trick of, you know when an influencer films something in their car?

[laughs]

Right? They, they talk about how terrible it is, all the complaints.