Marcela Quintela
Global Social Media and Advocacy Manager at Spectro Cloud, based in Lisbon, Portugal, and a guest on the Radically Transparent podcast discussing AI and B2B authenticity.
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APPEARANCES
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PODCASTS
Sep 30, 2026
Jennifer GutmanHOST
How are you balancing this all? And how are you guiding your team to prioritize this human versus AI world?
Marcela QuintelaGUEST
Yeah, you touched a very important point there, which is the expectation of what you're producing, the volume that you're expected to produce versus the people behind it.
Marcela QuintelaGUEST
There are some numbers, scary numbers out there saying we are, like marketing teams are producing three to five times more what they used to produce.
Marcela QuintelaGUEST
Because to answer your question, the way to grow and embrace it without breaking in a way is to make sure that you're growing your AI usage and your people in a fair scale.
8 MINS LATER