How do you decide who you'd like to be tied in with, who would be good for Capital One, and how do you build those relationships?

I'm going to start with a simple mantra that I'll keep it clean, but I'll say life's too short to work with jerks, but you can fill in some other words that I might have used with my Jersey background.

It starts with knowing a little bit about working with these folks, their reputations, We try to be good to them too, but we want to work with folks that are good to their fans, because if they're good to their fans and they're good to work with, we know that the best work's going to come out.

They're going to want to deliver their best for our partnership, but they want to look great with their fans.

And fan passion is what we're trying to tap into.

So the likes of Jen Garner, Jimmy Fallon back in the day, Sam Jackson, Charles Barkley, Magic Johnson, We've worked with all these people for over a decade.

And I mentioned Taylor.

This is what I'm up