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Manu Mehra

Manu Mehra

Head of AMER Industries Strategic Deal Pricing at Databricks, with 12+ years of experience in cloud, AI, and pricing spanning Google Cloud and Databricks.

Aug 24, 2026

5:44
Why is AI changing pricing so dang much?
5:48
I think the biggest change that is happening is if we think about the evolution of pricing, we had the subscription pricing and then we went to license-based pricing and the consumption-based pricing.
5:58
I think all these models have proven efficacies.
6:01
They are really great.
6:02
But when it comes to AI, it has to be an outcome-based pricing because the way a company uses AI could have so many different variations.
6:10
A good example to think about, if I'm serving 10,000 customers, Every customer has a very different outcome they're trying to achieve.
6:16
And that's where AI, like the outcome based pricing for AI becomes so essential.

15 MINS LATER

21:14
is how is it that since everybody comes to you with a different business problem, how do you price that as this, you're going to get your 10% of the result of the incremental profit for solving that problem, right? How do you do the pricing for that?

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