Mandy Ginsberg

And then when I got home and had to find a real job, all I knew was that I wanted to work in marketing and live in New York City.

And so I, through hell and high water, made it happen, and ended up working for Mandy Ginsberg, who was the CEO of Match at the time.

And I worked for her for, like, seven months, and she moved me into marketing, and then the rest is sort of history.

I did everything from, um, you know, owning a, well, owning one of the brands as a holistic marketer to running influencers, social.

We want to drive a business growth, right? So that's how at Match we've always had a, you know, CEOs that were driving us towards growth.

I can tell you about like one of my mentors, Mandy Ginsberg, she was always focused on brand, but she was focused on like how are we growing? What's the international expansion? How are we taking this from not only digital, but to IRL experiences? Because you need to touch that consumer.

So in my mind, it's just always been part of the way we've marketed, and I think- I agree with you, like today, if you're only thinking about one or the other, you're gonna miss the boat and your brand's gonna fail because of it.

And I think it may not fail right now, but it may fail because you're not gonna have loyalty.