Maha Global Ltd

Today, many are pulling back, softening commitments, speaking less publicly about their values, and deciding that silence may be the safest strategy.

But is it? To explore this question, I'm joined by Haider Nazar, co-founder and CEO of MAHA Global.

Haider has spent more than two decades working at the intersection of data technology, organizational transformation, and corporate reputation, helping Fortune 500 companies make better strategic decisions.

Together, we'd explore what leaders can do to build trust and belief when the pressure to say less has never been greater.

So good to be here.

Well, it's a pleasure to have you.

And what I'd like to begin is if you would give our audience a little bit about what MAHA Global is and how you helped make it happen.

Yeah.

hello beautiful humans what if i told you that you probably belong to a cult now before you panic delete your apps and start questioning everyone you know hear me out maybe it's a brand you swear by a political movement a wellness philosophy a spiritual community a company culture a fandom maybe it's even an idea about success beauty money or what a good life is supposed to look like as human beings we organize ourselves around beliefs We look for people who see the world the way we do.

We create rituals, symbols, language, stories, and identities around the things that matter to us.

And that instinct can be used to manipulate people, but it can also be used to bring people together around something genuinely

Not with me.

So what I, myself, and so Guru, this agency, kind of once I built it, it's become a kitchen that I can cook different things out of.

And so me and another partner, a guy named Haider Nazar, who actually wrote the foreword for my book, we started a company called Maha Global that is helping more of the Fortune 500 companies align their reputation with their behavior.

So we're helping them.

We're using AI and developing insights to show them how to leverage reputation to increase their behavior, showing them the financial opportunity and how they can avoid risk by doing the right things in their business.