Magic Quadrant

In a...

When you look at a Magic Quadrant from Gartner, if you remember those.

Mm-hmm.

Yeah, there might be 20 different companies listed, okay? And they're all fine, and, you know, Gartner would say that any one of them could be the right one for you.

Just because they're in the top corner doesn't mean that they're the best for your situation.

So, and that's why they're all part of the Magic Quadrant, all 20 of them.

But when you ask an LLM a question, it's not giving you a list of 20, it's giving you a list of four or five.

You might say, "Okay, that's great.

And there are...

I mean, I can go on an analyst tangent and all the analysts know, like I'm very, like I get frustrated when you see Gardner Waves and you see Magic Quadrants and you see that I don't think match anything that's happening with what I see, what I'm demoing, what I'm trying to tell customers.

Um, it's very difficult when you have a small 50 seat customer that, you know, maybe should be on a smaller CCAS platform that is maybe AI forward.

Cause they want to do some things that when you see a nice and a five, nine and a Genesis, and they're like, well, I want to see them.

And then

we will have the Gartner Magic Quadrant and the critical capabilities coming out to really let us see what they think is happening in the market, followed by the Forrester PIM wave.

So all the analysts are getting excited about PIM and one of us.

So I think that just does it all.

firm all around technology.

They are the famous authors of the Magic Quadrant and many other proprietary research methodologies where I kicked off my career in sales.

So with them, I saw every single aspect of sales from individual contributor to becoming a sales leader with a team under myself across India, the Middle East.

and Africa.

in their search, you really have to make an investment in brand and also awareness work that you're doing at the top of the funnel.

So you have to be showing up where they are already gathering information, building credibility with analysts and showing up in rankings like the Magic Quadrant and that kind of thing.

You really have to make sure that when they're doing that rep-free experience, you are coming up as the prime contender.

Because By the time you enter somebody's CRM, they've already got their consideration set.

We were then acquired by Gartner.

So Gartner is Magic Quadrant, really big IT research firm.

And I was working in our HR technologies that CEB acquired.

So I worked in customer success, I did tech sales, account management, product management, And then I was at IBM for five and a half years in data, AI, and automation businesses as a product manager.

I mean, for instance, since we're at Gartner, let's talk about rated research.

Okay.

In completing the surveys or the questionnaires that we receive, for the Magic Quadrants, helping to automate that process and do a first pass even so that the stakeholders have something to work with.

And they're not taking time away from their day to do kind of the to kick it off and start it, they're reviewing and then expanding upon it.

And I think it also gives us the different iterations, now it gives us time to do that.