So what is, some of your like best practices or what are you doing to kind of stay engaged there after, you know, initially blowing up on those platforms?

I find for us, the videos that are like the most reactive are ones that there is a caption on the actual video.

Okay.

Because this is kind of my answer too is like, treating it a little bit like a job i mean of course you have to like show up authentically because people can see through that but you have to treat it as like another avenue of of this job so i kind of like study i'm i'm definitely more like social media person i kind of study like what works and how do we like replicate it but with new content

was

like, bam! That's kind of, like, what's cool about Nashville is, like, we also talk about, like, that...

this is like very like woo-woo kind of thought, but there's like songs just like floating out in the universe.

And it's like, who's writing this one today? Like, cause sometimes songs just happen.

[laughs]

And let me tell you that sometimes it's delayed.

So, like, the first time we used it on our daughter, you use it if they're, like, constipated, and we used it on our daughter, and it whistled, and I'm like, "Okay, nothing's, like, happening," whatever.

So I kinda, like, s- stand her up.

Bam, all over.

It is, like, sprayed on the wall.

Like, it was-

Nice.