I mean, it's the knowledge that you need to know where to start.

So I say to those practitioners who are using those types of tools, "Don't." Don't go with a brand or put anything on your skin unless you know what the formula is, what the pH is.

You have some type of training on that.

And so I think, though, that that's the one thing that I'm seeing happen in our industry is the education for devices and solutions, and I'm talking, you know, our liquid solutions, of which there are many now.

There are so many great ingredients in the field.

This information is way more readily available today than it used to be, but it's really up to the practitioner to go after the knowledge, and I know that's why people come to me.

Even if you still know the formulation and the boundaries of the formulation, you have to know the boundaries of the skin, and that's what I'm an expert in.

So how does an esthetician turn a first-time client into a long-term relationship?